DOWNY UNBEATABLES
FOR DOWNY UNSTOPABLES
In larger cities, most apartments do not contain in unit washers and dryers; making their inhabitants resort to laundry rooms and laundromats. Their laundering products are often not designed for this portability, making the transportation of their products difficult.
Unbeatables offers a modern, portable and efficient solution.
our audience has needs that need to meet their routine
︎︎︎
creates an oppurtunity for a new product within the downy unstopables line
+ allows for downy to widen their audience to a younger demographic
downy’s current unstopables line implements a floral motif measuring cup
and “sniffing” vent that has become synonymous with the visual brand of unstopables.
floral + measuring cup
vented + flexible
introducing
downy unbeatables
a travel size container that fits a tide laundry pod and downy’s unstopables beads for on-the-go trips to laundromats and laundry rooms that can easily be thrown in the washing machine with your clothes.
