JERGENS SUSTAINABLE
First place and Audience Choice winnerWith a cult following for the jergens cherry almond lotion and the strides companies are taking towards being more environmentally conscious and sustainable, Kao was exploring potential oppurtunities in sustainable designs through a week long Innovation Sprint.
how can we take the traditional tottle bottle and convert it into a more sustainable, modern approach?
features of the traditional tottle:
︎︎︎ portable/ travel size
︎︎︎ connected living hinge cap
︎︎︎ flexible plastic for squeezing
consumer research: amazon
nostalgia, scent, safety, softness, &
memory that connects them to their loved ones that use jergens
how do we maintain this culture of nostalgia with newer generations?
market research
l’oreal
︎︎︎ by 2025, 100% of our plastic packaging will be refillable, reusable, recyclable or compostable
︎︎︎ by 2030, 100% of the plastic used in our packaging will come from recycled or bio-based sources (we will reach 50% by 2025)
︎︎︎ in 2020, we replaced 57,096 tons of virgin materials with recycled (PCR*) materials, a 43% increase on 2019
p&g
by 2030︎︎︎ 100% of our packaging will be recyclable or reusable:
︎︎︎ reduce our use of virgin petroleum plastic in our consumer packaging by 50%:
︎︎︎ plastic used by P&G in 2020/21: PE (42%), PET (28%), PP (9%)
︎︎︎ reduce our use of virgin petroleum plastic in our consumer packaging by 50%:
︎︎︎ plastic used by P&G in 2020/21: PE (42%), PET (28%), PP (9%)
unilever
by 2025
︎︎︎ halve our use of virgin plastic, by reducing our absolute use of plastic packaging by more than 100,000 tons
︎︎︎ help collect and process more plastic packaging than we sell
︎︎︎ ensure that 100 percent of our plastic packaging is designed to be fully reusable, recyclable or compostable
︎︎︎ increase the use of post-consumer recycled plastic material in our packaging to at least 25 percent
︎︎︎ help collect and process more plastic packaging than we sell
︎︎︎ ensure that 100 percent of our plastic packaging is designed to be fully reusable, recyclable or compostable
︎︎︎ increase the use of post-consumer recycled plastic material in our packaging to at least 25 percent
“the japanese word “kirei” means beautiful or clean, not only on the outside but also on the inside. for us at kao, kirei is the value we want to bring to everyday life with our brands, products and services.” Kao, Japan
limitations of pcr
︎︎︎ cannot be in direct contact with lotion
︎︎︎ fragile for living hinges
︎︎︎ rigorous manufacturing process
meet zoya
︎︎︎ 19 years old
︎︎︎ attending college for psychology
︎︎︎ likes to thrift and be as sustainable as accessible to her financially and physically
︎︎︎ values aesthetics and color
︎︎︎ likes to be proactive and prepared for any situation and enjoys portable products
flexible replaceable insert that utilizes the nature of the pcr plastic to the increase dexterity and life of the product
point of sale endcap
︎︎︎ can be featured in target’s new “target zero” curated sustainable products endcaps
︎︎︎planograms can be adjusted to suggest customization and more choice
features:
︎︎︎ retractable slider cap minimizes build up and can be utilized with multiple mediums
︎︎︎ flat and fits most pockets, portable
︎︎︎ current scale model has a volume of 55 ml + palm sized
︎︎︎ sustainable/ refillable approach
