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INNOVATION DESIGNER

in Corporate Research & Development at the Transformative Platform Technologies in Fall 2023



Over Yasmine’s time with P&G, she participated in discovery and exploration of future product opportunity spaces.

+ worked on projects focused on predicting consumer interests and values through qualitative and quantitative research

+ development and upstream innovation in sustainable consumption and accessibility spaces based on new technologies that could be on shelves years from now and on accessibility features that help consumers with health conditions and impairments




In her final weeks at P&G, she piloted a research project that could define new product opportunities that align with the future of living for consumers in 10 years.

Yasmine leveraged the flexible nature of this department and worked on multiple projects from discovery, deployment, seed and series A.



SKILLS


cross-collaborative work
transdisciplinary product explorations and testing
interviewing, conducting consumer research

TOOLS


figma design + prototyping
respondant.io
primary research + synthesis
brainstroms + sprints
sticky notes + whiteboard markers 
design strategy

LOOKING TO LEARN MORE?


Due to the type of contract signed,
exploration of yasmine’s work would only be possible during an interview.

DUSCHGEDANKEN GERMANY

First place and Audience Choice winner





Guhl Germany is a hair care brand that is primarily used by primarily women but also men ages 35 years +

Guhl is only accessible brick and mortar in germany and on third party sites.

how can we expand and explore creating bonding experiences between users?






internal explorations:


︎︎︎ webpage presents “how-tos” on products making it informative but less interactive

︎︎︎ sign up required for informative Newsletter with options to customize based on type of hair and colour.

︎︎︎ ongoing product campaign that allows for customizing product package. (#LoveSpeech)

industry explorations
conducted by lily botsyoe

schwarzkopf

presence of community on their e-shop. the website does not mention it entirely but it is linked on their Instagram.

the benefit of being a part of the community includes:
exciting product tests event offers.

membership is required Inclusive and diverse products.
garnier

does not clearly state the presence of community but has a whatsapp
e-consultation line and virtual test for the right hair color and to get personal skin analysis.

uses qr code in addition to innovation ai solution for skin analysis and uses the upload of photos or trying live online with their virtual try on tool.
head and shoulders

no mention of community but instagram page has a general page for p&g products where
information is shared for customers.

lists out practical articles (how-tos) on products.

personas

conducted by julius kiso


brainstorm + mood board:



analysis:


vulnerability is a big aspect of haircare and selfcare, more so the concept of bathing and the time and space we have on our own in the shower as we have random yet raw thoughts.



duschgedanken

“shower thoughts”


an online website community that allows people to share their most vulnerable “shower thoughts”
in a safe space while bonding with other community members




accessibility & the future of mobility:


public transportation has generated the oppurtunity for “lost time”; time that can be filled or remedied by a task

︎︎︎users can scan qr code that will be on all campaign material throughout public transport stations to fill the lost time in commute








social mission:


as a digital currency, minutes spent on the website can be measured as virtual “shower time”

average shower ︎︎︎ ~8 min
average shampoo use ︎︎︎ 30ml
average shampoo bottle size ︎︎︎ 250ml

64 minutes of showering ︎︎︎ a full shampoo bottle is used

therefore, every 64 minutes spent on duschgedanken,
one bottle of shampoo is donated to people in need.













welcoming interjection


︎︎︎when the qr code is scanned, the users are asked a mindfulness question and therefore are filtered: more serious users proceed and people uninterested are likely to skip

︎︎︎also acts as a reminder to be grateful and mindful









articles and features:


︎︎︎ articles on hair care, self care, and self love where “likes” are minutes spent on the article

︎︎︎ privacy feature to make comments and interact anonymously




clickable wireframe


︎︎︎click the green drop
to fully enjoy this experience, type “familie” when the keyboard is opened




translations:


wofur bist du heaute dankbar?
︎︎︎ what are you grateful for today

themas de tages ︎︎︎ theme of the day

haarpflege ︎︎︎ haircare
selbstpflege ︎︎︎ self care
selbstiliebe ︎︎︎ self love
mein konto ︎︎︎ my account


︎︎︎ back to strategy
 

INNOVATION & VENTURE DESIGNER


Over Yasmine’s time with Relishworks, she worked two roles: design strategist for their ventures and on the innovation team.

Bouncing from venture to venture within Relishworks, she practiced adaptability and flexibility. She spent time working on projects that involved design strategy, visual strategy and collateral, ux/ui through web design and working with a dev team.

On the innovation team, she participated in conducting human-based research and synthesis and workshops where our focus was understanding and exploring the limits and opportunities of our industry.

SKILLS


communication
independance 
flexibility + adaptability
organization
problem-solving
creativity + critical thinking
listening + learning
human centered research

TOOLS


figma design + prototyping
adobe suite: illustrator + photoshop
primary research + synthesis
user experience
user interface and usability
design strategy
marketing: hubspot +metricool

LOOKING TO LEARN MORE?


Due to the type of contract signed,
exploration of yasmine’s work would only be possible during an interview.



︎︎︎ back to strategy

Stanford Longevity Challenge 2024 x Next Innovation Scholars

Yasmine Shaban, Cecelia Favorito, and Vikram Mishra of NIS worked together to build a pitch for SLC 2024 and their concept is under review.



The challenge urges designers and participants to view life transitions as a feature rather than a bug. People are more capable of facing many transitions in their lifetime and so how might we bring ease and meanningfulness to those transitions?

At the time, Cecelia was in Italy and Vikram was in Germany for study abroad while Yasmine was working for P&G in Cincinnati but traveling to London and Italy over her weekends.

Yasmine met up with Cecelia in Florence, Italy and connected with Vikram over Microsoft Teams as they developed their concepts. Their time together birthed “Akin”.



Akin empowers people a way to choose their family,
fostering intergenerational connections based on curiosity and wisdom in a shared home.





Click the image to view full pitch, faqs, and deck! (Password protected, can be explored in interviews)




Akin is a service that connects individuals through their life transitions by welcoming them into a community of intergenerational care exchanges. Similar to an au-pair service, Akin empowers two audiences, homeseekers and careseekers. Homeseekers are in search of a new place to explore and live in to deepen their roots while having access to affordable housing. While, careseekers, often older individuals, are looking for company, connections, and low-level assistance with their day to day needs.


LOOKING TO LEARN MORE?


Ask Yasmine more about it in an interview! Updates will come at the end of January 2024


︎︎︎ back to strategy


JERGENS SUSTAINABLE

First place and Audience Choice winner





With a cult following for the jergens cherry almond lotion and the strides companies are taking towards being more environmentally conscious and sustainable, Kao was exploring potential oppurtunities in sustainable designs through a week long Innovation Sprint.


how can we take the traditional tottle bottle and convert it into a more sustainable, modern approach?


features of the traditional tottle:


︎︎︎ portable/ travel size
︎︎︎ connected living hinge cap
︎︎︎ flexible plastic for squeezing





consumer research: amazon


nostalgia, scent, safety, softness, &
memory that connects them to their loved ones that use jergens







how do we maintain this culture of nostalgia with newer generations?



market research

l’oreal



︎︎︎ by 2025, 100% of our plastic packaging will be refillable, reusable, recyclable or compostable

︎︎︎ by 2030, 100% of the plastic used in our packaging will come from recycled or bio-based sources (we will reach 50% by 2025)

︎︎︎ in 2020, we replaced 57,096 tons of virgin materials with recycled (PCR*) materials, a 43% increase on 2019

p&g

by 2030

︎︎︎ 100% of our packaging will be recyclable or reusable:

︎︎︎ reduce our use of virgin petroleum plastic in our consumer packaging by 50%:

︎︎︎ plastic used by P&G in 2020/21: PE (42%), PET (28%), PP (9%)


unilever

by 2025

︎︎︎ halve our use of virgin plastic, by reducing our absolute use of plastic packaging by more than 100,000 tons

︎︎︎ help collect and process more plastic packaging than we sell

︎︎︎ ensure that 100 percent of our plastic packaging is designed to be fully reusable, recyclable or compostable

︎︎︎ increase the use of post-consumer recycled plastic material in our packaging to at least 25 percent


“the japanese word “kirei” means beautiful or clean, not only on the outside but also on the inside. for us at kao, kirei is the value we want to bring to everyday life with our brands, products and services.” Kao, Japan

limitations of pcr


︎︎︎ cannot be in direct contact with lotion
︎︎︎ fragile for living hinges
︎︎︎ rigorous manufacturing process




meet zoya


︎︎︎ 19 years old
︎︎︎ attending college for psychology
︎︎︎ likes to thrift and be as sustainable as accessible to her financially and physically
︎︎︎ values aesthetics and color
︎︎︎ likes to be proactive and prepared for any situation and enjoys portable products







flexible replaceable insert that utilizes the nature of the pcr plastic to the increase dexterity and life of the product






point of sale endcap


︎︎︎ can be featured in target’s new “target zero” curated sustainable products endcaps

︎︎︎planograms can be adjusted to suggest customization and more choice

features:


︎︎︎ retractable slider cap minimizes build up and can be utilized with multiple mediums

︎︎︎ flat and fits most pockets, portable

︎︎︎ current scale model has a volume of 55 ml + palm sized

︎︎︎ sustainable/ refillable approach





︎︎︎ back to strategy